#2 13 PR tactics effectively on Facebook (Update Final)

9 . Use the " Sponsor Stories "

Earlier this year , Facebook has introduced a new form of advertising via the " Sponsor Stories ." This section displays all the activity in the friend lists in a fixed position on the page . This feature is completely free and you can take advantage of this to advertising , information to friends who " like " your page .

10 . Measuring the effectiveness of marketing activities on Facebook

Measure all the activities that you have done on Facebook as fans of , conversion metrics , operations , loyalty ... Perform regular measurements help you understand your fans more and better strategies for the next operation .

11 . Find the best tools to measure

An effective tool that will help you get the exact figures . Measurement errors will greatly influence the direction and planning for the following activities . Some tools also allow you to know the activities of competitors on Facebook .

12 . Effective use of data collected

The data collected is not just for the particular activity on Facebook but also can be used for any other marketing activity . Your goal is not to stop at attracting more fans on Facebook that they are promoting the purchase and use of goods and services that you offer . Take advantage of the opportunity to market to, understand and respond to customer needs .

13 . Winning the right to host the initiative

The smart brands see Facebook is a place to get immediate feedback from customers and turn out new product ideas , marketing computing jobs and better understand customer needs . Typically , marketers react to the change of social media , marketers while actively pioneering the use of social media to steer the business .

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