A Blogger blog is a fairly simple thing. It’s easy to get up and going and it’s quick to post articles. However, there are a few simple things you can do if you want to make it easier to find your blog in the Interwebs.
The first two things you can do are really simple and require no knowledge of HTML or the back end of Blogger. These instructions work for whichever blogging platform you use.
Descriptive titles
Yep, you’d thing this one should be easy, but many people (including myself) forget this really simple step. Make your titles really descriptive and they’ll be more likely to be indexed by Google and the other search engines. For example, Special Report: CHOICE clothing sizes is a good title but Great vest is really pretty boring. What I should have used as a title was something likeDramatically tailored vest.
Descriptive links
This is another one where people get lazy. A link that points here is far less likely to be indexed than a link that points to a post on your site.
The next three things require you to start playing around a little bit with HTML, don’t be afraid though, you can do it . :)
Use headings within your posts
Now this is one I use rarely (except perhaps the headings within this post) but it is just as effective as the first two. In-fact, any text within any HTML tag is treated with higher priority in a search engine, than the normal text in a post, so this goes for bolded text, numbered and un-numbered lists as well. Here’s how to use a heading in Blogger.
- Write your new witty, informative and interesting post
- Click on the Edit Html tab at the top of the post
- Find the text you want to format as a heading
- At the start of the text type <h1> and at the end type </h1>. All HTML tags use the left and right angle brackets and the closing tag always uses the / symbol (that way you know it is the closing pair of the tab.
- Switch back to the Compose tab and check the result. If the text is too big, switch back and try using the <h2> </h2> tags, or even h3 or less until you get a look that works for you.
- Save or publish your post!
Alt tags for pictures
Alt tags for pictures are more likely to be indexed by a search engine, just the same as links and headings. IFB has talked about this before. Here is how to do it specifically in Blogger.
- Write another witty, informative and interesting post.
- Upload your photos into your post and position them to your liking.
- Click on the Edit Html tab at the top of new post.
- Look for the images in the text, they start with the code <img…
- Scroll along each <img> tag looking for the text alt=”” (use the search function in your browser if this makes it easier.
- Add your descriptive text within the quotes, including your site name. I might have something likealt=”Fabulous fashion @ Individual Chic”.
- Save or publish your post.
Meta tags
Way back in 2007 Jeannine went into what Meta tags are and how to use them. They’re pretty simple, just a way to add keywords and descriptions to your blog. For instructions on how to add the tags to Blogger, see below.
- Go to your Blogger Dashboard
- Click on the Layout tab and then Edit HTML
- Click on the link that says Download Full Template. Save the template somewhere on your hard drive with a nice descriptive name. THIS IS VERY IMPORTANT. If you screw things up, you want to be able to go back to a working copy
- Look for the <head> tag. It should be right at the top of the Edit Template window. Put a couple of blank lines below it
- Type in the tag below, substituting your name of course ^_^
<meta content=’oyw’ name=’author’/> - Add another line and type in
<meta content=’Your blog description here.’ name=’description’/> - Add a last line and type in
<meta content=’all of the keywords you can think of, separated by commas’ name=’keywords’/> - Click the Save Template button
- Load up your page and check it all works.
I hope you’ve found these tips helpful. Let me know in the comments.
Thanks Icy
